a display of baked goods
a display case of baked goods
the front of the building
Simply delicious for .60 cents each
a tray of meringue on a conveyor belt
the front of the building
a bag of portuguese sweet bread
a variety of doughnuts on display
Parking on the right side in the back
Portuguese sweet breads
food
interior
Fresh papo secos
interior
Regina Portuguese milk chocolate are simply delicious
That box contain 8 custard tarts
Six load of bread for a mere $3
Pasteis de nata
Delicious egg tart for $1.50
interior
Clockwise from top: Cinnamon tart with powdered sugar on top, orange flavored custard tart, coconut tart, custard tart
food
food
interior
Susana M.
Jul 9, 2024
I've been here multiple times, the bread is always fresh, the employees are kind and easy to talk to. It's a small family shop, not a place to stay and hangout but perfect for dropping by and getting fresh baked Portuguese goods. I'll always return!
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Nohemy C.
Nov 11, 2023
I went in today to pick up dinner rolls and desserts for an early Thanksgiving with my family. Parking is awkward in their lot so people tend to park at the Beauty Supply which threatens to tow you and charges for parking. CASH ONLY and NO ATM so with $13, I was only able to buy the dinner rolls. Most of my family liked them but some felt they were not soft enough. I thought they were soft but hardy enough to withstand food like bbq and gravy. They definitely smelled fresh and at $4.25 per dozen, you can't beat that for fresh bread. I know it is easier to handle cash only for a mom n pop, but it definitely isn't millennial friendly because we don't carry cash. Nonetheless, I plan to go back and try the pastries!
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Katrina V.
Jul 24, 2023
I was in the area and decided to stop by Popular Bakery after reading many positive reviews about their Portuguese egg tarts (Pasteis de Nata). I'm a huge fan them and haven't had them in years, so I popped in the small bakery. Parking can be confusing, since there's no street parking. I parked in the lot right next to the bakery. The signage around was intimidating and made it seem like I could get my car towed. I made the trip very quick. I came in around 11am on a Saturday morning. The place wasn't busy, but there was a steady stream of customers. As I came in, someone was heading out. When I was ready to leave, customers strolled in. Customer service was excellent. The server that morning was so friendly and welcoming, and she walked me through all the desserts that were on display. There was no way that I was going to go home with just Pasteis de Nata. I ended up trying one of almost everything including an orange tart, milk tart, almond tart, chocolate rum ball, and a cinnamon tart. I absolutely loved everything I tried. The crust on the Pasteis de Nata was so flaky, and I enjoyed the sweet egg custard inside. The milk tart had a nice mild flavor. Wasn't as sweet as the Pasteis de Nata. The orange and cinnamon tarts were bursting with flavor, and I just loved the almond tart. It reminded me of marzipan, and the texture was so gooey.
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Ben T.
Feb 26, 2023
I really enjoyed this little bakery. Run by a sweet Portuguese couple, they were great to us. She even complimented me on my ability to pronounce the baked goods and talked to us about Portugal, as she learned we had visited in the not-so-far past.We got Pasteis de Nata, and they were solid. The texture was just spot on. Were they a Pasteis de Belem or Manteigaria level pasteis? I'd probably put these a tier below, but they were quite delicious! They had a little taste at the end that was different from those two Lisbon powerhouses, I think it was a bit of vanilla/sweetness. They were quite good, and I wouldn't hesitate to order again when feeling a need for those delicious Portuguese treats.We also got Portuguese sweet breads, and I ate those up. They were great!I really enjoyed this little bakery, and I'll definitely be back. They also accept credit card, which is nice.
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Phil I.
Apr 29, 2023
Located in an area known as Little Portugal is this small bakery shop been in business for 37 years and run by an elderly Portuguese couple so polite and attentive been here a few times always greeted wlth a friendly smile and would sample a few treats a nice gesture. Their Portuguese sweet breads are a real winner along with pastel del nata or commonly known as egg tarts for a $1.50 and meringue cookies for .60 cents only wished they extend their hours longer and they are closed on Monday and Sunday. They do have a customer parking on the right side and in the back lot. Definitely my go-to for freshly baked Portuguese bread, rolls and custard tarts.
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Sarah T.
Jul 16, 2022
I was super excited to try Popular Bakery as they have limited hours from 7am-2pm Tue-Sat. I purchased a few Queijadas (tarts made of egg, milk, and sugar) also known as Pateis de Nata (custard tarts) for $2.50 each. I took the treats home and popped them in the oven for a few minutes and ohhhh my kitchen was smelling fragrant of cinnamon and coconut! The pastries were very sweet but the custard texture was nice and buttery smooth which I liked. If you're in the area and want to give these pastries a try I recommend the coconut queijada (I love anything with coconut!)There is limited parking available behind the bakery otherwise you'll need to find street parking nearby.
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Michael Y.
Feb 3, 2024
Adorable little Portugese bakery. Mary, the owner is super friendly and helpful. Many cool pastries here, all delicious. They have malsadas on Thursdays.
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Jennifer D.
Aug 15, 2023
My mission is to find the best pastel de nata in the Bay Area, and this is where I have found it. I could eat a dozen of their nada's due to the crispy and flavor of the custard with hints of lemon. Best around!!! This little mom and pop bakery is ran by the sweetest couple who are from the Azores. The other desserts at this bakery are beautiful and very tasty. If you need to bring a nice dessert for any party, I would recommend stopping here first to see how beautiful their pastries and cakes are.
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Tyler S.
Feb 22, 2025
Nicest lady and best pastie del nata make sure to go and buy a lot she could use it!!
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Alessandro D.
Sep 13, 2024
Does not get any more authentic or better than this place. I was born and raised in Little Portugal. I have lived here my whole life. The couple that runs the bakery is the exact same couple as when I was just a kid. There isn't a single thing in this bakery that is not absolute perfection! I love that Sra. has not turned into a bakery Nazi! LOL. You would think after so many years she would be cranky and mean. Nope. She is lovely. Smiles, laughs, engages with all the customers. I literally can not say enough about this place. When I walk in, I am home.
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