a display of pastries in a bakery
Brioche donuts, ube blonde, turon cheesecake, ube fatty cookie
pastries on display in a bakery window
a display of pastries in a bakery
a variety of pastries on display
Ube cheesecake cup
interior
Ube / Pandan Cookie Ice Cream Sandwich
S'mores cookie
Ube cheesecake cup
Look at all the treats available
Set up
dessert, food
food, dessert
interior
ube brownies, ube misu, ube fatty
interior
interior
interior
interior
interior
Anthony P.
Oct 21, 2022
One of the top 5 food businesses I will miss from my time in Norfolk VA is Jack Eats. While there is no shortage of great filipino food in NYC, this place does something quite special which is hard to find - merging authentic filipino flavors in a well-crafted, delicious and new way. Everything I've had here is delicious, but here are some of my favorites: UBE BLONDIES ***Probably one of their most signature items that stays on the menu season to season, this crumbly, satisfyingly dense, soft baked good with that nice punch of ube flavor will really have you coming back for more. The frosting glaze is just perfect, adding that sweetness that carries the ube flavor really nicely. The texture is just soooo satisfying, you can just tell when you cut your fork through it that it has this airy, yet dense and crumbly texture. TURON FRITTER Kind of like an apple fritter, but oh so crumbly, delicious, bright, and soft on the inside. Also had their brown sugar boba pudding cup when it came out, and it was really good; the tapioca actually blended quite nicely and was chewy and fresh, which means you're not stuck chewing it forever. Definitely on the sweeter side, but brown sugar items tend to be that way.
Read More
Christine G.
Feb 13, 2021
For the love of UBE! Jack eats does an amazing array of ube desserts and it changes from week to week. Pre Covid, lines would form before selden market would open so people can get their picks of jack eats delicious treats. There are times when they offer boxes of goodies. They typically post it on social media what would be included and the price. You have to move fast though cause in most cases these preorders sell out in a few minutes. I was lucky enough to get a box this week. It was filled with ube crack blondies, ube cheesecake fatty cookie, ube donut, ube milk cake, & ube silvanas. Everything was really good. The cheesecake fatty was huge, soft center with crunchy outer crust, the u e donut was filled with ube in the center and sugar all around, perfect with a cup of coffee. The silvanas was really good and melted in your month. Everything in the box was very good and I can't wait to try more dessert treats from them.
Read More
Heather B.
Mar 18, 2021
I get it! I just get it! It is AMAZING!!!! Hands down my favorite spot for sweets! I suggest filling them on their social media outlets to find out when they are opening. I got in kind an hour before they opened and I was 10th in line. They limit how much you can get so that everyone has a chance to get their hands on goodies. Which I love that they do that! The pricing is so reasonable. My favorite was all their cookies. I have a fellow friend mention get a s'mores cookie... you bet I did follow through on that all their cookies were moist and flavorful! This was my first time having anything Ube, and I am hooked. I love going outside my comfort zone and experiencing other cultures.The owner is seriously amazing! So awesome! GO! YOU WILL NOT REGRET IT!
Read More
Jodie M.
Jul 5, 2022
Ube-by baby! I've loved this place since the start and I can say that my love for JackEats deliciousness has grown exponentially. They're always creating new menu items and each of them hit the tastebuds at just the right spot. My favorite items our her original brioche donuts and the brown sugar boba pudding. You can't go wrong with the classic ube boo die either! Every time they have a pop-up at Selden Market, I make sure to come by! You can check their Instagram for pop-up dates and other information about their featured menu. She also does custom orders too. Word to the wise, arrive before the starting time because there WILL be a line. But it's absolutely worth it. You'll love it, I promise!
Read More
Mary R.
Feb 13, 2021
Follow them on their instagram for special orders that sell out in 10 mins!!! Ordered the Valentine's day "love" box. I am currently devouring their goodies on the way to lunch lol.Located in Selden Market. Now with their regular pop ups.. highly recommend you go early. They sell out out. I repeat sell out FAST! Husband and wife duo that are so down to earth! Support them and their yummy business!
Read More
Dennis C.
Mar 24, 2019
Established in 2017, Jack Eats is a Filipino inspired pop-up bakery that has become most well known for specializing in desserts made with Ube, a purple yam vegetable that is indigenous to the Phillipines.Jack Eats is owned and operated by a husband and wife team whose names are Julienne ("Jools") and Justin Gilbo. Jools is their supremely talented and friendly baker, while Justin is her backbone of support, providing her with tons of inspiration and serving as the main taste tester for her creations.They launched their first pop-up at the Nomarama Munchie Market event held last May in Norfolk's Chelsea Business District. They have since moved their pop-up home to the Selden Market in downtown Norfolk with Saturday appearances at their kiosk. Their Saturday pop-ups in the Selden Market started sporadically last November and have most recently been appearing on a regular basis During my last visit, Jools told me they are planning to be there every Saturday and also hoping to schedule some Sunday pop-ups as well.She also informed me that their original plans to relocate to Granby Station have been discontinued for the time being. Based upon my personal observations, they are doing just fine and thriving at their current Selden Market home. Their Instagram page is my primary source of information for finding the details of their pop-up appearances, including dates, hours, and the specific desserts that are being served on their rotating menu.During each of my visits, a long line of eager customers has been found waiting in front of their kiosk, even before they have opened. During my visit last Saturday, a line had already started forming about a half-hour before their 10 am opening.Special advance orders are also provided. During my most recent visit, one gentleman left with a huge and beautifully decorated cake he had ordered to pick up. It was topped with an eye dazzling ube frosting, and I wish I had stopped him to take a photo.I have only tried a small sampling of their creations to date, all of which are described below. Each one blew me away, sending my taste buds soaring to where they had never gone before.UBE CRACK BLONDIE: This one is a dense and decadently delicious brownie like dessert. It is made with homemade ube butter jam and an ube cream topping that is drizzled with a white chocolate ganache. I've enjoyed this one twice to date and will surely order it again. My Rating: 5 Stars.UBE CREME BRULEE: Served in a small foil container, an eye dazzling, rich, and creamy ube custard lies underneath its delicately torched crust surface. This one truly packs a compact powerhouse punch of flavor.After only taking one bite, I was hooked and practically inhaled the rest. My Rating: 5 Stars.BUKO PANDAN CRINKLE: This is a popular Filipino dessert cookie made with buko, which is a young coconut, and pandan leaves, which come from pandas, a tropical fruit grown in Asia with a flavor resembling vanilla with a sweet taste and mild aroma. The cookie strikes a perfect textural balance with its firm crinkly edges and soft interiors. Its greenish tones present a visual treat, exceeded only by its profoundly unique flavor. My Rating: 5 Stars.BRIOCHE DONUTS WITH UBE CUSTARD: These donuts exhibit a heavenly soft and pillowy texture, richly filled and oozing with their delicious purple ube goodness. I have never been much of a fan of donuts in general, but these were a game changer. Due to their high demand, these are limited to two per customer. My Rating: 5 Stars.UBE BRAZO CHEESECAKE: This one is packed with layers of ube meringue, coconut custard, and ube cheesecake in an ube blondie crust. This is the most memorable and uniquely flavorful cheesecake I've enjoyed in many years. My Rating: 5 Stars.This might be the first time I've ever given each food item in a review of any type of eatery a 5-Star rating. I tried in vain to find something to nitpick, but was unable to do so. Everything I tried exceeded my expectations and blew me away.I am looking forward to my future visits and enjoying some of the many other delectable creations they offer that I have yet to try. In the meantime, this review comes with a rousing and well deserved slam dunk 5-Star rating.
Read More
Jenny R.
Sep 11, 2021
Best Filipino desserts in the Norfolk/VB area! Majority of their dessert is ube flavored which they specialize in and it's the bomb! If ur Filipino u already know what I'm talking about lol it's a good thing this place only open twice a month because my money will be going there every week lol I'm so glad to have found this place. My favorite dessert from them is their Ube blondie and their fatty cookie!!!
Read More
Maria G.
Aug 11, 2018
Ube + a brownie? Say no more I'm in! Order a dozen of the Ube blondie and I was planning to share it because the way my diet is set up I can't eat a whole batch by myself....WRONG! This was so good I had it with my tea in the evening, coffee in the morning, snacking on all day and before you know it, it was GONE! It was just that good.Moist, flavorful and not too sweet. This blondie is like a brownie texture. But not with a strong chocolate flavor. Not sure what's in it but I tasted coconut as an undertone. I can't wait to try their other desserts they offer but if it's any indication of how this Ube blondie was, I'm sure it won't be a disappointment!They're doing pick up locations and pop ups around the 757.... so be on the look out for them!
Read More
Nina D.
Sep 22, 2018
I was one of the two lucky winners who won the brioche donuts. Three ube and three buko pandan custard donuts. They were freshly made and smelled great! I picked up the donuts and couldn't wait any longer to try one. So I pulled over (so I could fully enjoy) to take a bite and satisfy my craving. Next thing I knew, I had finished the whole ube donut. The Buko Pandan is just as good and a must try! I'm definitely addicted and can't wait to try everything else she makes. Thanks again Jewels!
Read More
Damien J.
Aug 31, 2020
Since June, my girlfriend and I have been going to Selden Market to mostly check out S'mores Amore which we have become huge fans of. We also checked out Side Thru #FAM once (hope to order from them again soon). Just about a month ago, I saw a review from a friend on Yelp about this place which serves Filipino treats. They have been absent from Selden Market for 5 months due to the COVID pandemic. Once I checked them out, I couldn't help but notice the rave reviews praising the desserts that were created. Over the weekend, they scheduled a reopening. So what does a couple in Hampton Roads with nothing scheduled on a Saturday do? From the advice of a fellow Yelper (thanks for the tip Anne), we managed to get there early around 11:45am for their 12:30 reopening. We were third in line which guaranteed our shot of buying some goodies. By the time they started serving customers, the line was all the way to the Selden Market entrance extending to the right side. Once you put the word out on social media you're reopening, they will show up. Even passers-by were wondering why the line was so long. After asking some questions about some of the desserts, we managed to come out with an Ube Fatty cookie, a regular Fatty cookie, two Buko Pandan cookies (one for the girlfriend also) and an Ube Crack Blondie. Here are the results:-Ube Fatty cookie. All I gotta say is this cookie was one of the best I've ever eaten. From having white chocolate chips (I'm a sucker for white chocolate) to an Ube spread in the middle......gamechanger indeed. (Tip: warm up your cookie for 10-15 seconds to have the spread ooze out while breaking it in the middle. I didn't warm mine up, but it was very soft and flavorful.)-Regular Fatty cookie. Full of chocolate (4 types) and a nice cookie butter spread in the middle. I did follow the 10-15 second warmup tip and the spread was wonderful. I prefer the Ube cookie over this one, but definitely a repeat.-Buko Pandan cookie. Very surprised with this one. I'm not a big fan of shredded coconut (don't ask me to eat a German Chocolate cake or a white coconut cake), but I dig it. Not overly sweet and nice texture of the cookie as a whole.-Ube Crack Blondie. Very good stuff. This is my 2nd time eating Ube flavor (S'mores Amore was the first with their Ube treat). Not too sweet, full of flavor and loved the crust on top. Definitely like a brownie but in the texture of a blondie.All in all, a wonderful experience. I was very impressed with all the treats they offered. It was well worth it making the drive from Newport News to stand in line for nearly an hour to taste local flavor.....and one that's very rewarding. Keep it up guys!! We will definitely check y'all out again soon!!
Read More