a hand holding a cup of coffee
Hot chocolate
Their location, near Under Armor at the premium outlets
Roast beef panini
Gourmet peach tea
Store front
Gourmet peach tea
Crepe de Tarte Sucre
Seasonal special: apple strudel crepe
food
Banana Foster Cupcakes
Delicious chicken, Swiss cheese, spinach, and mushrooms crepe.
Allure Creperie & Cafe is located in the Williamsburg Premium Outlets on Richmond Road, in the middle section
My famous Cinnabons
Red Velvet & White Chocolate Cookies
food
Wine Bottle in Crate Custom Cake by Allure Bakery
food
Custom Valentine's Cupcake special. Buy one dozen get three cupcakes free.
food
food
food
Darlene J.
Sep 19, 2023
Perfectly situated kiosk(?) at the outlet ( near build a bear) a few bistro tables to enjoy your delicious coffee, meal or snack! While waiting for cafe to open, a few folk walled past expressing how Wonderful the coffee and food . I enjoyed my triple espresso drink and Roast beef Panini. Nothing better than piping hot & good strong coffee! Sandwich was packed with beef! A yummy side salad came with it. I was Pleased & Happy. I'm sorry I forgot the owners name but SHE IS FABULOUS !!GOOD FOOD & GREAT COFFEE IM HAPPY!!
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Lena M.
Dec 21, 2023
This cart is super cute. I recommend ordering a hot drink from Allure while shopping during winter at the outlets. The hot drinks here are a great way to warm up. My friend and I were a bit cold so we got some hot cocoa and were grateful for it. I believe the owner was the one who made us the drinks. She seemed very passionate about what she does. My friend adored the hot chocolate. The best part is she uses real milk (or plant based milk for dairy free folks like me). I wasn't able to finish my hot cocoa because it got too sweet for me at the end, but I still enjoyed it. The best part was the drinks came with a little chocolate bon bon.
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Chris K.
Oct 28, 2022
Allure has a permanent food truck at the Williamsburg Premium Outlets on Richmond Road. They offer both sweet and savory crepes, which are made to order. They also offer gluten-free crepes. I enjoyed a savory crepe of chicken, Swiss cheese, spinach, and mushrooms. My husband has ordered the sweet crepes with fresh fruit. Allure is located in the middle section of the outlets, along the top row, by the Under Armor store. Allow some wait time, as the crepes are made fresh for you.
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Nicholas B.
Jul 7, 2023
The gourmet peach tea was fantastic and had actual peach slices in it. The food looks good, but I didn't have any. Friendly staff and about $5 for the tea.
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Anthony W.
Apr 3, 2023
Decided to wait for the wife outside in the sunshine while she did her thing. After staring at the coffee trailer, I decided to support it. I don't speak fancy, but I had the hot cocoa with a shot of expresso and really enjoyed it. Great job!
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Kim D.
Aug 16, 2022
June, the owner, donated to a fundraiser for a local school and we were lucky enough to win her donation. She made cupcakes for my sons birthday and they were not only beautiful, they were delicious!! It's so nice when a small, local business donates to help out locally. I will use Allure bakery for all of our baking needs for now on.
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Elizabeth J.
Nov 11, 2023
We visited the crepe stand at the Williamsburg outlet mall. It was SOOOOOO good! Flavorful savory crepes (we tried the Monte Cristo, toscane and cordon Bleu). One crepe could feed two of us!But best of all was the service! The owner was so sweet! We will definitely return!
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Diana M.
Nov 12, 2022
Amazing crepes made from scratch! And I mean from scratch- I watched as the two women working cut a fresh apple for my crepe. It takes a little time to make them but it is well worth the wait. Everyone was so incredibly sweet and friendly! And very cute and delicious spot to fill you up and keep on shopping.
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Tobin L.
Aug 7, 2023
It took almost an hour for them to make 4 crepes. They must have been so expensive because they can't make them as fast as they should be able to.
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Sam Y.
Aug 19, 2021
I've been ordering from Allure for years and they are FANTASTIC! Food is absolutely delicious and the baker is the sweetest ever!
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