SWEET by Alfie

We first tasted one of Alfie's cakes at a friend's birthday party and it was from scratch DELICIOUS! We have been hooked ever since and whenever we have the chance, we will visit her at the local farmers market, a pop-up shop or special order for a special occasion, basically any chance we get. Not only are her cakes delicious but so are her sugar cookies, lemon bars, brownies, cinnamon rolls, donuts and french macarons...really the list goes on and on. I am also an event planner for a living and part-time dessert connoisseur (as it's part of my profession ;-). Having been fortunate to have taste-tested some of the top bakeries and worked with some of the top pastry chefs in the world (from Hawaii to San Francisco and beyond)...Alfie is definitely on that TOP BAKER list!Now all Alfie needs is a storefront and we ALL can get our SWEET fix on a regular basis!

The absolute best vegan lemon bars ever ! Maybe the best lemon bars ever period ! Alfie is such an amazing baker ive never been disappointed my her incredibly delicious pastries

I live in Northern California and my daughter started San Diego State University this year she just had a birthday today Valentine's Day and I wanted to do something special for her so I started researching bakeries in the area and read some really good reviews for sweet by Alfie. I decided to give the bakery a try it was a very pleasant experience and no hassle to order . I wanted to be able to surprise my daughter with a birthday cake even though I'm so far away an She made that happen! They delivered the cake to my daughters dorm and I was more than pleased with the cake . A beautiful four layer tiramisu cake , my daughter and her friends said that it was a very delicious cake I would recommend this bakery for anyone.

We recently hired Alfie for our wedding and have nothing but positive things to say about the entire experience. Alfie was kind, responsive, and professional leading up to our big day and the cheesecakes she delivered we terrific. Some of our guests went back for seconds, which considering how much food we had prior, is a further testament to how delicious they were. If you are looking for a low-stress, high quality, and affordable dessert caterer, look no further than SWEET by Alfie.

Alfie made the cutest desserts for my daughter's 4th Birthday party! Her designs and flavors are spot on! I was only expecting pink cupcakes but she made adorable custom "pig snout candies" to match perfectly with the Peppa Pig theme! Loved it! Definitely plan on having Alfie bake for your next special event. I've learned that having something freshly baked adds so much to a special event! Thanks again Alfie :)

In our search for someone to make our wedding cake my wife and I began with a simple online search. After looking at many websites and reading several reviews we scheduled a tasting with a very established big bakery. But before the appointment date we found ourselves at a bridal expo. While there we spoke to the people running the booth for that company, but we also encountered Sweet By Alfie. We were immediately drawn to her booth because of the presentation, her personality, and the fact that she offered cookies with pictures as party favors for wedding guests. We knew instantly that we wanted to get those cookies as gifts for our guests. But when we told Alfie that we had already scheduled a tasting with another company she confidently said with a wink and a smile "well after you do that tasting please give me a call and we can see who you like better."The other company was very good. Their operation was impressive, and they seemed to be cranking out a high volume of cakes. But we did not sign a deal that day because we had a good feeling about Alfie and wanted to give her a shot as well. As opposed to going to a commercial building for the tasting, Alfie baked three complete little cakes of our choosing, in her own home kitchen, and then brought them to our house. That personal touch and attention to detail made the whole experience very cozy and comfortable. We were blown away! The other cakes were very good, but these were great. They seemed to have just a little bit of an extra flavor sparkle, and the flavor pairings were unique and innovative. They also seemed to be richer and even more organic somehow.After we tasted each cake we turned to the subject of design. Instead of merely showing us some samples of what she had done she also showed us several images she had taken from the internet based on our ideas. She said that she could do anything we wanted. Within a few days she sent us a proposal. It offered a bigger cake, more creative control, and a much better price. So the choice was obvious.In preparation for the wedding Alfie not only kept in contact with us, she also coordinated with our designers and decorators about themes, colors, and the roses to be put on the cake. The whole experience and communication was very professional and efficient.Shortly before our April 7, 2018 wedding date, Elizabeth's bridesmaids threw her a big bridal shower with about 30 guests. They had decided to order a cake from Alfie for that event based on our great tasting experience. Everyone loved the cake that day. Liz brought home some for me to try and I loved it as well. It made us look forward to our wedding cake even more.At our wedding we were very excited to see that the cake looked amazing! It was exactly what we had asked for. I am a musician and I work with belly dancers. So our cake cutting was done with a giant Middle Eastern sword. As we were enthusiastically slashing away at the cake while our 200 guests cheered us on, I was terrified the whole thing would topple to the ground. But we able to slice off pieces and the rest miraculously stayed together. Alfie seems to not only be a master baker but also a skilled architect. How many bakers can claim that their wedding masterpiece stood up to a sword assault at a Celtic, Gothic, Middle Eastern, Indian, and Circus Themed Wedding?! All of our guests loved the three flavors that were offered. And we had the pleasure of enjoying a secret stash of slices set aside for us over the next several days. Yummy! Our guests also loved the cookies featuring some of our engagement photos. They tasted great, and the picture quality was very clear.Elizabeth and I cannot possibly more highly recommend Sweet By Alfie. She was a joy to work with, reasonably priced, and our cake was amazing. Take it from a Baby Sitar playing Wizard - She Is Magic!Greg VaughanLiz And The Wiz

I wanted to be fair and give this baker a chance, based on reviews and wanting to go to less corporate route. But unfortunately, she consistently disappointing. Repeatedly pushed back deadlines, found a way to charge more than agreed-upon, and refused to keep an updated timeline with me. I enjoy helping out the independent person over the corporation... But in this case, I'm left with nothing but pure regret. If it's a special occasion, I would choose another option. If you're not overly concerned about quality, care, or customer service... Then you found your Baker. Unfortunately. SD#4

Alfie is such a talented and versatile baker! We were able to try her yummy goods at a local farmers market and were hooked! She worked with us on what to do for our Emoji-themed Birthday party. She went above and beyond a delivered an amazing yet simple solution to a 75-kid party. Everyone was happy and not ONE cookie pop was left (the poo emojis being the most popular!). We will definitely be looking to her for our next event!

Alfie is amazing! She has the best flavors and options! Everything we tasted was amazing! My mother in law has to eat gluten free and Alfie's gluten free cupcakes are awesome and you can't even tell they are Gluten Free. She made our day so amazing and was the easiest and best to work with! She is timely, a great communicator, and so creative! I'm not a cake person usually but was obsessed with all her cakes! Thank you Alfie!!

I was going crazy trying to fine someone who could make a special cake for my wife's birthday. Luckily, My boss has introduced me to SWEET. One word "OUTSTANDING". the cake was delivered promptly and it was done to perfection. I gave her ideas of what i wanted and she transformed them into an awesome looking cake with a very reasonable price. She also was really sweet to work with. Thank you Alfie for your beautiful work.