William Cross Wine Merchants & Wine Bar

A great wine shop that has a small wine bar in the back. They say they have a small back patio but I have not been as it has been on the colder side recently. A small pro is that while some places have heat lamps for the outside when it is cold out this place even had heat lamps on the inside by the bar to help everyone be a bit more comfortable. They have a great selection of wines that are very reasonably priced, I think maybe the best priced of all the many wine bars within a 10-minute radius. On any random day, even weekdays, there seem to be regulars that come in to have a glass or two and shop. They do a wine tasting every Wednesday and they continue to do the flights throughout the week. The bartenders/shopkeepers are very knowledgeable and provide great suggestions. They also do have some craft beers if you are in a group with some people that lean that way. They do have some nice chips and cheeses that can be bought to snack on but there is also a store right next door with some great empanadas that you can buy and bring in.Has become one of my most frequented wine bars in the last couple of weeks.

A great wine shop and small wine bar in the back with patio seating when it's warm. He has a great selection of wines that are definitely reasonably priced with chips to snack on. The music and the vibes are relaxed and welcoming. Many regulars seem to come in as well not only to drink a glass but buy from his extensive selection. The owner does it all and is so friendly!

What a gem of a local place! Amazing wine, friendly staff , a cute patio in the back-- as well as a nice wine bar to sit at indoors. Bonus: dogs allowed inside

This place has a great selection , reasonable to higher end , with a broad European offering (rare in SF), plus a chill a wine bar to enjoy a flight or bottle. These one stars reviews are a good laugh too, some of the best wine shop customer service in SF

Very knowledgeable and nice staff. Great global wine selection at reasonable prices. Outdoor and indoor seating for on-site consumption

Great experience here on a Sunday afternoon last week. My brother and I came in after having a beer next door at Wood Brewing. We wanted to grab a wine for home and check out their patio area. Unfortunately, I didn't do any tastings or have a drink on the awesome lowkey back patio area but plan to eventually. Peter was working the shop and this is why i give the place 5 stars. First of all the wine selection and quality is great and the price is very reasonable lots of wine under $30! Peter though, was so friendly, laidback and very knowledgeable. Shout out to him honestly. Wine stores can be a bit snobby but this was the opposite. He made us feel like regulars. He recommended awesome wines and next time I visit my brother I'm definitely stopping by to grab a drink for the patio and buy a bottle to take home.

I wish I could give this place negative stars. I was visiting SF and looking to buy some alcohol for my friends. I thought they had liquor, but they didn't which is totally fine. But the guy at the counter told me to get the f@@k out for no reason in front of everyone. Lol honestly the non existent customer service is a joke.

I love this place. I really didn't want to write review because I don't want anyone to know about it. It's literally a hidden gem. My new neighborhood bar well technically it's a wine store with a small wine bar in the back of the store. I love the people that work here. So knowledgeable and a nice heavy pour. The have wines by the glass or Stiegl beer on tap. They also have bottles of beer. They also do wine flights. Just check the board. And cheese, crackers, meats, olives, and chocolate to buy. Whatever you don't finish they wrap up for you to take home. Their wine selection is fantastic. You can buy a bottle and drink in the back bar or take it out in the back patio. Dogs are welcome as well as babies. They have board games to play too. Every time I come here I always make new friends from all over the city. Come have a glass of wine with me!! Lol

The wine selection is great, but if your looking for a friendly and helpful experience, then you're shit out of luck. Each time I have been in I have found what I was looking for but without any sort of acknowledgment upon arrival or a smile with the money I've spent.What has finally prompted me to write a review was the phone call I had with an employee over the phone 5 minutes prior to writing. He had picked up sounding incredibly annoyed, "William Cross. Can I help you? Sorry can't hear you"Called back again with the same person picking up the phone, sounding even more irritated with the same opening sentence asking that I make it quick. As I am trying to see if they have a specific wine in stock, he abruptly cuts me off and says, "No we don't!" and hangs up while I am in the middle of speaking. What kind of business does that? Again, the rudest f****ing bunch of staff I have come across.

The place is great. Super knowledgeable staff, and the Wednesday night tastings are awesome.