Fred’s Liqour

I was looking for local businesses to support when buying alcohol. Entering it just feels like a normal liquor store. But seriously? What is up with the prices in this store? Tourists beware, this is a "convenient" liquor store that really makes you think that a $15 dollar bottle of alcohol is worth 260% of its retail price. This is not reasonable.I understand that local businesses must make money somehow, but no way in any dimension is a cheap bottle of vodka worth $40. I would've gladly paid $20 and treated it as a tip, but this is just extortion. Tourists, just go to Walgreens down the street and buy the alcohol at retail price before 10 pm.Any business that's as greedy as this one, should not be open.

After drinking the night away, we were getting ready to drink some more. We were heading to a friend's house, so need to bring some liquor. Yelped neaby liquor stores and found Fred's. We walked in on Friday, May 18th around 10:30pm.Ended up getting a bottle of Hennessy and a smaller bottle of Remy. Not sure if this is the only liquor store in the area, but it was pretty busy. They have a good selection. Saw Macallan 18 and some other nice aged scotches. Purchasing the bottles was quick and easy. Though the bottles were definitely pricey. I think both bottles ended up being around $100+. I think the Henney itself was $69.99? I just remember my friend was surprised by how much we paid.Convenient if in the Union Square area, but expensive. Come here if it's your only option.

After get past the bum begging at the door and a the woman yelling 5 dollar blow jobs. I went in and ask for a "large" Tito's. 750ml40 bucks. NO THANKS!

Overpriced, but close to our hotel; so my husband went to get us some good wine. The cheap a***** bag broke in the lobby of our Hilton, no fault of ours; he went back and the help either couldn't speak English or pretended not to. Totally ridiculous and rude, not even an apology. It would've been worth an Uber to go elsewhere.

When the going gets rough, the rough gets worse here at Fred's. Situated just a few blocks from the Powell Bart Station and a handful of spendy hotels, Fred's does what most tourist traps do best - upsell and overcharge with a smile.I came here in a hurry after realizing I had nothing to contribute to a BYOB party that I was already late for. I had been here before to get a juice in the past, but I was here for something far less sobering than that. I needed a couple bottles of alcohol, for cheap. I clearly came to the wrong place.My cell phone was blowing up and I had little options before I needed to hail a cab. So I came in here knowing what I needed and then I saw the prices. A full bottle of Grey Goose at $55? Mini bottles for $10? Jose Cuervo was almost $60. How is this possible? I caved and bought a couple of mini bottles and a medium sized bottle of Grey Goose and still managed to come out $50 poorer.I made a comment about the prices and the guy behind the counter was bold enough to say, "We're Fred's, we have the good stuff. These prices are normal in SF." I was biting my lip the whole time not realizing how dumb I felt, despite the line of people behind me. I eventually discovered Bev Mo! (http://www.yelp.com/biz/T8VkmvckJAjh2IwN1aKpKA) and now I feel infinitely more dumb.

I read through the reviews of this place and I pretty much agree with all the bad reviews to some extent but I understand. Some people call it living the American dream, but maybe they are just trying survive in union square. Prices are higher than I have seen, granted I don't live in a big city, but thru my travels to countless major cities you get elevated prices for basically location and convenience. My trip was purely convenience! The weather was awful didn't want to go out and enjoy the area because it was coming down pretty hard (rain). So we decided to just grab a bottle and drink in the room. The experience was unique. Some crazy people out late at night, but I love people watching so it was enjoyable. The sales associate was friendly, and slight comedic with his interactions with the customers. They have pretty much any mixer you could want. It's a tiny establishment with everything crammed in with no where to go when it's busy. And for the guy who wanted a $1 for a Pepsi, you clearly haven't purchased soda at a liquor store before. Walk to Walgreens if price is that much of a concern.This concludes my rant!

If you've ever pulled a crisp $100 bill out of your wallet and then ripped it in half, then this is the place for you. If you like to spend a normal amount of money on beer and liquor, then do yourself a favor and stay the hell away from Fred's and go to the liquor store a block further down O'Farrell, where the prices are fair. Way too expensive, Fred. If I ever go back there, I'm going to put a sticker on the front door that says "They Hate Us on Yelp" to warn people to stay away from this dismal liquor dungeon.

Hell no... This store charges 4 times the cost of anything. They are ripping off the tourists in town and tried to fool Bambi into paying $25 dollars for a 375ml bottle of Kettle Citron which usually costs about 10 dollars. Don't by anything here ... go up a few blocks into the T.L and you will save a bundle.

Tourist trap. Ridiculous prices. 9 dollars for a double shot of vodka. Just go to a bar if you're trying to spend like that.

DO NOT GO HERE. First of all everything is wayyy overpriced my friend got four wines and paid 80 dollars. We got a few small food items and paid 35$ for something that should've been 15 at least all together. THEN they don't give a receipt so you don't even know what you're paying for or what costs what then we eat back to the hotel and half the shit is expired: