Amazon Fresh

Having ordered some Whole Foods items from Amazon Fresh, I had to check out the physical store for the experience.AMBIANCE: Ambiance felt like a cleaner Safeway with someWhole Foods vibes sprinkled in. For example, ultra processed food was prominently displayed in the middle of the store but $9 vegan salad dressing was also available on outer aisles. Additionally, the hot food bar was not nearly as fresh or healthy as that of Whole Foods. Like Safeway, there were multiple options for your everyday basics.PRICES:I did have a coupon going in ($10 off $50+), but the prices were honestly not great compared to Trader Joe's or even Whole Foods (especially for the value). OTHER: Now for the digital aspects:-you scan your own items, which is cool but this also means that any time you "save" by skipping the cashier line is spent upfront (meaning I don't think it's really a timesaver). This also means you bag as you go, which means you may not pack things as efficiently as you would if you bagged items once you had purchased everything -you can ask an "Alexa" where things are. This was awesome-the cart had a scale meaning that if you have a child with you, the child cannot sit in the cart -staff were very helpful and friendly -there is "family parking" by the entrance, but the parking lot is also so big that you may not actually need to have a reserved space if you shop with your kids Bottom line: happy I checked out this place, but wouldn't be in a rush to go back (for reference, I love Trader Joe's and Whole Foods)

Something is Afoot in the Amazon IsleAmazon Fresh is a convenient go-to for us as Prime members - including doing secure product pickups and returns - who can score great deals. But lately, our experiences have left us frustrated, particularly with the checkout process. Price Comparisons: Most everyday prices are noticeably higher than what you'd find at Safeway or Raley's, in the Roseville/Rocklin area. However, when deals are on - especially for Prime members - Amazon Fresh beats Winco and Walmart when you buy in small bulks. That balance could make it worth the trip, but only if the register systems would cooperate. Checkout Chaos: The real issue lies with their register and checkout systems. We've had consistent problems with prices ringing up incorrectly, whether using the "fancy" and convenient (oh, how I loved them at first) eCart or the self-checkout. Sale prices often don't register properly, leading to manual corrections or, worse, missed savings. Examples from Our Recent Trip (Dec 17 '24): a) Cheese was advertised as $2/each when buying 2 but rang up as $1.59/each x2. Score one for us - saved $0.82! b) Bacon was $3.99/each on sale, but the receipt showed $4.89. Got us there for $0.36. c) Rib roast for Prime members was listed at $23.96 but rang up at $25.34. Another $2.38 lost.d) We had another item not listed on sale, but then it was listed on sale on the receipt for $4.37 - a score, I guess, for us.Even with a $10 off coupon, the math just didn't add up - we still paid about $40. It should have been around $31. How does that happen? Amazon math, apparently. And to make matters worse, the staff couldn't - or wouldn't offer any explanation. "It's the computer's fault." I don't buy it. Humans program it; take responsibility. Fix it.Final Straw: Math isn't hard, but figuring out Amazon Fresh's checkout system seems to be. After dealing with these repeated issues and the lack of clarity, we're done with Amazon Fresh. The deals aren't worth the hassle when you can't trust the system to work as advertised.UPDATE: After review and discussion this morning with a new assistant manager, they did make it right financially (not about the money 100%), but we will still not shop for products there again.

I started shopping here since the 2nd day of their grand opening. It was still crowded, but from what I had heard not nearly a much as the first day. I was welcomed and as I walked in, I didn't know which shopping cart to pick, lol... I say that because a row of them had a computer where a seat usually is for a baby. I thought, what the heck! Let's give it a try! After a couple minutes of confusion, zero help from staff, I did figure it out on my own. To your gen z-ers, I'm sure ya got it in seconds, haha! We call these "Dash Carts"As you start shopping with this dash cart, you can connect your dash cart to your Amazon prime account using your smart phone, and start scanning with the cart. I had trouble finding the scanner since no one helped me, but it is located directly in front on you under the handle bars. After scanning your item, then the sensors inside the shopping cart allow you to add items. This particular day, I was there for fruits and veggies.... and for Amazon Prime members, some of their special pricing can't be beat. For instance, their good size avocados were only $.89!! However I mostly noticed this in just the produce section. Other customers were watching me use this dash cart and asking me how it works. I told them I was still figuring out out, but it is very convenient once you learn the basics. Since it is a new store, I still haven't figured out the location of everything. Some things are the same prices you would find at a regular grocery store. I like that they have a hot food section available. They also have a Krispy Kreme station for those of you with a craving! While I was there on a different particular day, Amazon Fresh experienced a power outage. The registered stopped working, they couldn't ring anyone up. Thankfully, I had a Dash cart. It was still connected with everything i had scanned and I was able to select the options that I was done shopping. You need to walk through a designated section that completed my check out and I was on my way. As I walked out, they were having to turn customers away due to the power outage. Since then, it's up and running. There was another day I used their self checkout and the system is still a little wonky especially when searching for your produce, but we (the staff and I after a few minutes) eventually figured it out! I don't think I would go out of my way to shop at Amazon fresh. There were a few items in produce where the price was pretty amazing... but most of their items are the same at their competitors. The Dash Cart is neat, but there isn't enough of them. Being surrounded by major shopping stores means bigger crowds and jam packed parking lots and worth the holidays coming up... this area is going to be chaos.

First time visiting Amazon Fresh in Roseville! I went on a Wednesday afternoon and there weren't a lot of people. The inside of the grocery store is nice. They have most major items and have these fancy shopping carts with a computer attached. The inside is well kept and there are plenty of lanes to check out.

With the vast amount of grocery stores in the greater Sacramento area, it was inevitable and only a matter of time that an "Amazon Fresh" would be getting its first brick-and-mortar location. In this case, they decided to focus their first store in the Roseville area and the first of its kind in Northern California. Located on Five Star Blvd. and adjacent to Stanford Ranch Rd., this place takes over where Toys 'R Us once stood for many years. During the morning of Thursday 8/22/2024, they finally opened their doors to the public. And to you guys reading this that live in the Elk Grove area, a second Sacramento area store will be opening on Thursday 9/12/2024.I came here a couple of days later during the evening of Saturday 8/24/2024 around 8:00pm; at least after the hype wore off a little bit. Regular store hours are 8:00am to 10:00pm 7 days a week. Parking was quite spacious as this area is very well-designed to accommodate hundreds of vehicles. And since I already have familiarity with nearby Total Wine & More and Staples, this was a breeze to find. Not to mention, Costco is only 1/2 mile away from here. I did like how well-lit this place at night to provide as safe of an experience as possible for customers.As for the inside, this place houses approximately 42,000 square feet of space. The general layout is that of a standard grocery store/supermarket and as spacious as a Whole Foods (also owned by Amazon). All of your basic food essentials are found here including meat/poultry/seafood, produce, frozen items, sauces/oils, deli items, beverages, condiments, dairy, breads, cereals, pasta, snacks, and canned goods. You will also find a generous alcohol section (beer/wine/spirits) as well as household items, baby items, toiletries, and pet items.Some of the key things you'll find here is that they have a hot food station (much like Whole Foods) as well as a dedicated Krispy Kreme station during regular business hours. However, I was somewhat disappointed with the overall prices on many key items as they were higher than competition in the area (such as Safeway, Raley's, and Winco). And many "deals" were only targeted for dedicated Amazon "Prime" members. I also wanted to add that the aisles are a bit on the smaller side and even after 8:00pm, I almost found myself nearly bumping into other people and shopping carts.Finally and this is something that will take a lot of getting used to is their "Dash Carts" which is essentially a shopping cart (that links to your Amazon account) that has a tablet built in using sensors to identify the items. No scanning involved as the funds are electronically deducted once you get near the exit door. I'm old school and prefer simplicity as this type of technology will take some getting used to. I wanted to add that these "dash carts" cannot leave leave the store. However, they also offer standard carts if you wish to purchase your items the old fashioned way. All in all, "Amazon Fresh" to me is good but not great as it is much like any standard supermarket. My rating, just an average three stars.

Fun place to check out but I'm not sure we'd go out of our way to return. It was a little confusing when we walked in because we had been to the Amazon Go store in Seattle and that just kept track of your purchases with all their ceiling cameras. Amazon Fresh was different. They have two types of shopping carts--some with the cool scanner and techy feature, while others are just plain carts. On a busy day, you'll have to wait for a computerized cart to be returned into the store before you start your shopping. The employee explained the process to us as she disinfected the cart. Basically you open up your Amazon app and click on the "In Store Code" that's on the top of the page (you might have to scroll to the right side). This will bring up a QR code that you scan into the shopping cart. From there, it logs you into your Amazon account and you just have to scan the items with your cart. Then when you are done shopping, you go through the area marked with green balloons--they have some kind of sensor there that will automatically ring you up as you walk through the area. A receipt will automatically be sent to your email. Quite convenient. Unique concept. There's also an option to just pay cash/CC at the check stand with an actual cashier too. Everything looked decent. Nice variety of items, lots of fresh produce, even a salad bar and hot foods section that is $8.99/lb. Might have been good when it was just brought out fresh, but when we got there closer to 6pm, the hot foods looked like they had been sitting around a little too long. Plus I'm not sure how much I trust food that can be easily contaminated by dirty hands. I would have been tempted if the food had just been brought out fresh though. In addition to the pay-by-weight sections, there's also a bakery. Nothing looked too amazing or appetizing though. It felt like a wanna be Whole Foods or Nugget but without the wow factor. There's also a Krispy Kreme inside the shop. Definitely a fun place to check out but other than the cool shopping cart, there didn't seem to be anything that stood out to us. Prices seemed about average with other grocery stores. I heard they send some people coupons in the mail, however, so that might be good inventive. The employee did say they don't take manufacturer coupons.

First Amazon Fresh in NorCal. It was crowded on a Saturday afternoon. Plenty of parking available.The staff was very helpful and friendly (4/5). It was easy to shop and checkout. Afterwards, you pay online and you just walk out with the groceries. Some good deals, but overall, pricey unless you are a Prime member.

This was an odd experience. I loved being able to take back an Amazon package and get a coupon for my groceries. I also loved the dash carts. That was super cool. But the store is weird. 90% of the people in the store are employees shopping for delivery customers. With large carts and small aisles. We tried a few hot items. The cheese curds $3.99 7/10 the puzzle shaped tator tots $2.99 6/10 and a grilled ham and cheese with fig jam. 5/10. They had no pizza because oddly enough they didn't have any cheese. This feels like having access to a warehouse while the employees are working and it's weird. The prices were decent and they had some good prime deals but nothing crazy. I also found 7 bags of expired chips that they came and took off the shelf. I probably would go back only if I had to take a package back because I really like shopping with the smart cart.

Whole foods market and Grocery outlet get married. They have a baby. They name it Amazon Fresh. The baby looks just like a perfect combination of mom & dad.

I've had mixed experiences here. The selection is acceptable with a variety of foods, beverages, toiletries, and more (the interior reminds me a lot of Smart & Final). Associates on floor and the Returns kiosk have been friendly and approachable...but twice now, I've had awful experiences with the cashier here. For technical issues and discrepancies with running the Amazon Returns QR coupon code uploaded into my wallet, I have been treated quite rudely - even chastised - for being just as frustrated by the issues that THEY fail to clarify. Leaving the store, the experience was as puzzling as it felt...combative.As an Amazon customer, I feel Amazon Fresh actively makes it a point to make non-Prime members feel unwelcome, no matter their "Shop and Save" incentive. Both experiences have soured my impression of this store - so much so, that it unfortunately outweighs the good that I have seen in store otherwise, warranting the single star (if the option were there, I'd give zero for the checkout experience alone). Needless to say, there will not be a third time to tolerate this treatment. Certainly there are better places to shop that value your dollar and time.