Ham and cheese croissant
Cranberry croissant
Capachino
food
Chocolate croissant
outside
They have the cutest logo!
Interior
interior
outside
interior
Great assortment of vegan and non vegan pastries
interior
Latte
Outside Forma Bakery
Fresh bread and baguettes.
Business hours
Exterior with seating
interior
food
Cute stamped design on bakery bags - cat(?) carrying bread on a board?
Veronica L.
Mar 2, 2025
Their croissants, cookies, and baguette were delicious. We've also had some flan croissant that was really unique and tasty from here. Probably the best croissants in the area. Very flakey when toasted even the next day. The line moves quickly and everything tasted fresh and looked clean. Employees were friendly and efficient. Nice local bakery to hit up on Telegraph.
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Jake B.
Mar 1, 2025
Absolutely incredible baked goods! I got a large assortment of items to share, and I'm super happy I did. Earl grey sugar with passion fruit? What an insanely awesome combination. Lemon curd with poppy seeds? Unreal. Hard to overstate how delicious everything was. The only thing I wish was that I showed up earlier so I could get it a bit more freshly made.Will for sure be back!
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Haasith S.
Feb 21, 2025
I've gone here at least a handful of times at this point! Everything I've tried here has been delicious and they have a good amount of unique and seasonal items!P.S. they have eggless crossaints jic you are allergic Pros: flan crossaint is MUST if you like something sweet, the focaccia is very fresh and love the veggie crossaintsCons: they ran out of stuff fast :( and they don't have the option to warm your pastries Taste: 5/5Value: 4.5/5Ambiance: 4.5/5Service: 5/5
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Amanda S.
Feb 17, 2025
Small French/Mexican counter style bakery. There are a couple seats out front if you'd like to enjoy your order there. This place gets BUSY particularly on weekends. There is often a line out of the door on weekends. The pastries are delicious! I particularly like their sweet ones, like the morning bun and flan with strawberry jam. The blue corn sourdough is my absolute favorite! It is so moist. I've had the olla latte and the Mexican spiced mocha, both of which are ok. I prefer my mochas to be more flavorful.
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Jason F.
Feb 5, 2025
There is a headline from an article about Forma Bakery framed inside that says "Tastes Like France" but after sampling the treats that I recently purchased here, I can honestly say that it tastes like France and so much more. For the owners of Forma Bakery, the Schnetz family proves you can go home again and also share memories of home with others. Located on a busy stretch of Telegraph Avenue in the Temescal neighborhood of Oakland, Forma Bakery comes from father and son duo of Thomas and Jackson Schnetz, who have continued on with their success of both Xolo and La Esquinita Mexican restaurants, which are both located in nearby Oakland neighborhoods, and late lamented Doña Tomás, which operated on this very block for twenty years before closing six years ago. Now, baked goods are on their agenda, thanks to their creations of serving traditional Mexican pastries made with French baking techniques. Before opening Forma Bakery, Jackson Schnetz spent three formative years running the viennoiserie program at Fournée Bakery in Berkeley. The fact that they serve Mexican conchas alongside croissants was all I needed in terms of inspiration to make my way to Forma Bakery one day.And that day was a recent weekend afternoon of walking around the Temescal neighborhood, which had a lively Farmer's Market going on nearby, and a simple walk down Telegraph Avenue and I was taken aback by the sapphire blue exterior that greets visitors when they stand outside. Upon entry there was a line inside, but what really took me aback was the fact that it was quite warm inside their bakery, as no doubt they were baking up a storm on this weekend day, despite the fact that we were closest to their closing hour when I made it inside. What I like about Forma Bakery is that they have examples of every pastry that they have available on any given day so customers can see what they are getting and with a little card below the pastry example, it also shows the pastry's name, what the main ingredients are, and whether it's vegan or not. Although there were a number of tempting offers staring me right in the face including their signature Conchas, which were in both vanilla and chocolate flavors; a wide variety of croissants, which included the requisite almond, chocolate, and plain flavors; and their own versions of kouign amanns. What drew my attention was two of their pastries in particular, mainly based on their looks, as their Peach Croissant and their Rosquilla with apricot jam, both gave the appearance of something truly special, so I ordered both items. To go with my pastry order, I also decided to order a Horchata Latte from their drink menu. My total bill was $17.07 before gratuity was added in, which of course is on the pricier side, but considering the cost of going out these days, and the amount of effort that the team at Forma Bakery clearly puts into their product, would turn out to be well worth it. I was able to sip on my Latte as I left for my car, and it was a lush treat. I saved my two pastries to be reheated upon my return home, and both were special in their own way, as the Peach Croissant has little morsels on the top that served as oat streusel, but all sugary goodness. The same went for their Rosquilla, which had apricot jam oozing out of all sides and resembled an old-school Danish but elevated beyond belief. I am so glad that I got to finally try the pastries at Forma Bakery, as they certainly have something truly unique going on here. They have already made their mark in the local Temescal community, and judging by the loyal crowds, they are here to stay, and just proves that for the Schnetz family, you never really can leave home.
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Catherine A.
Dec 23, 2024
My first time trying Forma and I'm hooked! I ordered a cappuccino and the cranberry croissant and both were delicious! They have so many croissant choices, as well as different breads. Service was excellent and fortunately for me there wasn't a line. Parking was easy (this time, but it is Telegraph Ave), I lucked out and got a spot right out front.I can't wait to go back, I want to try the Mexican Hot Chocolate. Highly recommend!
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Franklin Z.
Feb 25, 2025
This is such a fantastic bakery and coffee shop on Temescal. By far, the best bakery in the neighborhood. I have tried many different pastries and their coffee and can vouch for both! Their pastries have a Mexican influence and especially enjoy their croissants which are super flaky and their sugar cookies with the sprinkles (my favorite pastries they have honestly). The staff is very friendly and service is quick. There are some benches outside to enjoy on on a nice day. This place is a hidden gem and I am a regular here.
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Sarah L.
Dec 3, 2024
Came here on a Monday right when they open. There was plenty of street parking in the morning. I got the almond croissant and the ham and cheese croissant. They are both delicious and flaky. This almond croissant is in my top 3. The almond filling is creamy, nutty, and flavorful. The croissant is light and perfectly baked. The latte is really good as well pairing with the pastries. Took me awhile to decide what I want since there are so many displayed pastries. Service was fast and the place is well decorated for the holidays.
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D.J. M.
Dec 3, 2024
This past Sunday, we went to the Temescal Farmers Market. Afterwards, we walked down to Forma Bakery to buy some of their baked goods. I tried their butter croissant. Here's my review on their croissant:Nice size and proportion to their croissant. The outer layer crunch is good. The inner layer was soft and chewy. The taste had a hint of butter. The bottom was not burnt. DJ's rating 4.40/5.00Would I come back? Maybe. I have to compare other bakeries in the East Bay.
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Katie Y.
Feb 17, 2025
Great place! I got a chocolate croissant, chocolate almond croissant, flan+strawberry pastry, and bread with blue corn. All the pastries were crisp and delicious! I can see the resemblance to Fournée (but I do prefer Fournee's chocolate almond). Crust of the bread was so good but sadly I felt the bread was underbaked. Still would recommend and return to this bakery! Staff were friendly and efficient
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