Viet Hoa Market

I always enjoy going to this market.Of the two markets I frequent Global and this one. Viet Hoa is always my first choice.Great selection of products. And some interesting products.I use a lot of different ingredients foe my cooking. Everything from pigs blood to Durian. And now they finally have my favorite instant coffee.. the white durian coffee.... For basic meats it's okay. Global is better on the seafood selection and protein options.But the hidden, and amazing gem is Hot and Spicy kitchen.... ohhhjjh that place.... I love it.People are always friendly. Even that weird girl at the register.I truly enjoy my experience there.

It's hard to believe I wrote my first review for this place 13 years ago! The owner has really been working hard on spiffing the place up, adding new coolers and expanding selections. If you need anything they can point you to it and give you tips. A real community gem.

Big selection of East Asian foods. Tons of noodles, sauces, spices, teas, decent produce section. Lots of freezers.

Viet Hoa has been doing a lot of reorganizing and stocking new products so it's a refreshing change! However, I wouldn't recommend their ice cream or frozen mochi selections. I've tried a few different brands and the problem is always the same - the product melted and was refrozen which means the consistency is different and all of the product is on one side of the container. Otherwise, it's still a great place to find awesome Asian products.

Great selection and the crab wontons from the back kitchen are yummy. Worth the stop. Check it out.

Best prices and amazing friendly family owned store. I come here to get all my groceries for authentic food. Also inside they have a little restaurant inside and it's the best Laos food in Madison.

3.5 stars. I really can't compare places in Wisconsin to places in California, Washington, and Virginia, but it's really hard not to. This market is huge with just about ANY Vietnamese ingredient you need, so I believe it is well stocked. It has anything and everything you will need. They also have deli items that I saw for purchase, which is impressive. Standard, but it's difficult for me to purchase fresh vegetables and fruits here since I will always compare the prices. They have a little restaurant in the back that is amazing and ample parking.

This place is way out of my way so it took me almost 10 years of living in Madison to make a visit. I haven't been to Great Hall yet, so excluding them, this is easily one of the top 2 Asian groceries in Madison by my accounting - such a good selection of Asian products. They have so many different types of frozen fish that are hard to find elsewhere (though they don't have sashimi). Lots of condiments I haven't seen at the others either, like pad kra pow sauce with holy basil. There are the obscure products too, like betel nut (I'd avoid it based on health reasons from Google... but I'd only heard of it in Thailand where many places ban it). If you're cooking for a party, they have a good number of food service-sized products like 5 lb cans of coconut milk or whatever. I don't need any at the moment, but they also have several flavors of boba powder (like mango and coconut) and dry boba pearls (for some reason they've been very difficult to find during COVID).

I've been to several Asian markets in the Madison area and this is by far the best. What I'm looking for is cleanliness, product variety, price, and location. This is the place to visit if you are looking for specialized ingredients for a special meal or to pick up a quick snack.Their banh-mis (Vietnamese sandwiches) are inexpensive - $3.75 each, I believe - and delicious. Good filling to bread ratio. They also offer grab and go fried sesame balls, red bean filling or mung beans, at the price of 75 cents each. All I know was that there were at least 15 sandwiches on counter, I grabbed 4 and the woman after me got rest. If you don't see sandwiches, just ask.I didn't look at the little deli at the back of the store but some people stopped in to order spicy papaya salad. Looked like they also serve Pho. There were a few tables and chairs so you could eat in if need be.Took a star off because some of the items in the produce section, although it was plenty, was not fresh. Also I looked at some items in the freezer section and looked they were freezer burnt. So look at your items carefully and just check it's not overdue or that the produce are fresh. I don't care for the customer service. It took a while to get the cashier's attention to ring us up. She sounded like a recording and robotic.

Was nice clean the only thing issues is the employees wasn't say hello or greeting us as customers that all and limited product too which is I understand in small town too and for the better future please put smile on your customers while their shopping at your store thank you