shelves of liquor and condiments
outside
a large red sign with the word bra on it
the front of the store
a wide view of the store
Grumpy Grandpa pilsner - grab a six-pack!
marketplace store
Mr BRAT standing by the door to greet you.
a red adiron and a white chair
a sign for johnsonville market place
a hot dog with mustard and ketchup
The jig giant in the yard.
a view of the inside of the store
outside
Brat Mascot
Johnsonville marketplace
Happy holidays!
outside
Big Chair Photo Spot
Brat Art (Roadside Sign)
Brat flavored chapstick
outside
Dennis P.
Feb 9, 2025
Great store. They had some unique gifts and other Wisconsin products besides their sausage products.
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Gene T.
Jun 17, 2024
If you like bratwurst, and who doesn't? This is the store for you. This market has fresh brats and various sausages. They have natural casing wieners and all beef hotdogs as well.. the prices are wholesale. They sell 10 pound packages of all beef hotdogs for $50.00. We were impressed at all the merchandise they had. Shirts, caps, cups, mugs, and much more. The store I'd just minutes off I-43. You'll see it on the left right after the factory. Just look for the big BRAT sign in the yard.
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Joanna T.
Dec 11, 2023
Wow - I had no idea this place existed. If you are a fan of Johnsonville, brats, and endless amounts of corporate swag you should check them out. It's not a factory store so don't expect bargains on seconds - it's a place to stock up on ridiculous T shirts, brat chapstick, bags games - all emblazoned with the Johnsonville logo.A fun stop and a super place to get gifts for non-Wisco people.
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S B.
Sep 13, 2024
Big, bright brat stop! Fun stop in the countryside for all things Johnsonville and Wisonsin! Take a picture in the giant Adirondack chair! Good selection of beers, bratwurst (of course), kitchy clothing and souvenirs. Some liquors available for sale. Surprised, and somewhat bummed, you cant buy a brat to eat there.
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PJ C.
Oct 22, 2023
On our way home from Sheboygan we swung wide to make a stop at the mothership of brats. The place was empty on a cold and rainy Saturday so we had the place to ourselves to check out all of the branded merch and food products.The selection was vast and we picked up some items including some special sausages that we have found hard to find at our supermarket.The gal running the show was helpful and friendly.There are some good photo-ops outside which on a nicer day would be fun to pose by.Worth the detour.
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John F.
Feb 4, 2022
New location and updated look to the outlet store. This place has all the Johnsonville Sausage products available in their freeze section (of course!). But they have so much( more!Johnsonville Apparel, all types of cooking/barbecuing supplies, spirts, wines and local products, like cheese and pickled foods make this much more than a food outlet. The unfortunate thing is it's location (unless you are a local) is kind of out of the way. But, it's not really hard to get to, and I think it's well worth the destination. The place is kind of fun!
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Murray M.
Mar 30, 2024
If you are a Johnsonville fan you will love this store. Nice apparel and good selection of Tchotchkes
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Mj B.
Aug 27, 2022
If there was a 3.5 rating, that's what I'd give it. Actually have lots of cool branded stuff for Johnsonville and general sausage/meat fans. I just wanted them to have a tasting room or option to taste some summer sausage or something live.If you're in the area and might want a mug, apron, or shirt, make the stop. If you're looking for exclusive meats, skip it.
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Betty K.
Sep 6, 2024
Holy moly are they huge! Lots of Brats & souvenirs from Wisconsin. It's a museum in a store. Great place to visit.
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Leah J.
May 17, 2024
Worth the drive off the highway! The marketplace has TONS of surprises in the shop including apparel of many brands (Brooks Brothers, Carhartt, Vineyard Vines, etc), home goods, grilling accessories, brats and snacks of all kinds. Driving past the factory and corporate headquarters was unique too.
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