First Watch

First Watch is a national chain that had its beginnings in 1983 when the founders left the Le Peep organization to launch this innovative restaurant concept. i had many breakfasts and lunches in the '80's at the Le Peep on Wisconsin ave, always a great experience. Brings back memories of many Milwaukee restaurants long gone - remember Heineman's? Healthy menu options are their specialty. calories counts, gluten free bread, sustainably sourced ingredients. it's not cheap. Note the Million Dollar bacon option - 4 pieces of bacon priced at $5.99 and the Million Dollar Potatoes $5.69. The food is fancy, perhaps a bit pretentious. I overheard a guy at the next table using a lot of f-bombs to describe his breakfast, clearly unhappy with the ubiquitous kale and goat cheese. this older gent also castigated his wife for incorrectly saying "God Bless You" following a sneeze. it should be "God Bless You All Day" according to him. There's a-holes everywhere but he made the experience less than joyful. i ordered the Steak and Eggs hash. The 7 pieces of thinly sliced tender steak were delicious. the grilled ciabatta bread was great, but was the size of a large breadstick, and i wish there were more. the fresh mushrooms and grilled veggies were excellent. eggs were cooked too hard, potatoes were not consistently tender and were lukewarm. I ordered a side of grits with butter because I was still a little hungry and was trying to avoid the Golden Cinnamon Roll which looked scrumptious. server was ok - appreciated her replacing a sad bottle of hot sauce with a fresh one without prompting. coffee is delicious. It's a bargain - $3.89 for a whole pot. According to the internet, it's sourced from Hulia, Columbia since 2018, where funding supports women-owned businesses and their families. the ambience is weird. clean and minimalist to a fault - appeared to have a farmhouse theme but eschewing the usual dusty bric -a-brac. it's noisy. I shazammed their playlist and didn't recognize a single artist or song. It's intrusive music with loud vocals. they are rated as having one of the industry's top workplace cultures, and it may be because the music is curated by their staff. Pet peeve: this Gen X reviewer is constantly irritated when staff responds to "thank you" with "no problem." it should be "you're welcome." Your hostess is welcoming, has amazing eye shadow, and uses "no problem" incessantly. i was still trying to figure out the restaurant concept, and i checked out the story behind its name. First Watch has grown explosively since going public in 2021, and has 535 locations with 14,000 employees. First Watch is a nautical term for the first shift on the boat. The restaurant took the name because of its hours - 7 am to 3:30 pm. The nautical name, folksy attempts to evoke a casual farmhouse vibe, the noisy ambience and generationally monogamous playlist and healthy expensive menu is obviously successful. Personally, I'd save the healthy eating for how i cook at home, and indulge my occasional breakfast fix at a traditional mom and pop diner. They offer captive wifi, a really smart marketing tool. you can also pay by scanning the QR symbol on your check; however, no option to opt out of server tip. i prefer to leave cash, and you don't have that option if you pay by scan. so I'm heading up to the hostess station. I know lots of people will find First Watch to be a First Rate (Mate) experience and i'd recommend it. personally, I'll buy you breakfast at Two Brothers- just keeping it real.

This establishment is a cozy breakfast and lunch spot in Oak Creek, WI. It offers a menu of classic American dishes with a modern twist, using fresh ingredients to create flavorful meals. The restaurant provides a casual dining experience for patrons looking to enjoy a relaxed meal in a welcoming atmosphere. With a focus on quality food and friendly service. I highly recommend the biscuits and sausage gravy. Definitely a return trip.

I'm still amazed at all the chain pancake houses popping up all over the area so I stopped over for breakfast at about 9am on a Sunday morning and I got a table. The place was full but the service was ok and I had water and a menu right away. The place looks fresh and clean with a modern feel.I ordered the works omelette with potatoes which has sausage, ham, bacon, mushrooms, cheese, onions and tomatoes which sounded good. The toast was fantastic whole grain bakery style. The potatoes were cooked Al dente so a little hard/raw on the bigger pieces but good. The omelette was a little disappointing because the ham was mostly tiny diced. The sausage didn't taste or look real so I think it's turkey sausage. The bacon was only the few pieces on top and the tomato was the same. The works omelette just didn't have that American diner taste that you get from the better breakfast places in town and I felt it was like a diet omelette with no cooked in butter taste and kind of skimpy with the ingredients.Overall my breakfast was average with great toast but it didn't have the American breakfast taste so I will stick with my favorites for breakfast.

I've always loved going to First watch in the other locations. This time, I went to a different brunch place and realized the wait time was too long, so low and behold First watch did not disappoint as they had minimal 5-10 wait time via the Google waitlist feature on Google maps. It has been several years since I've been to a first watch and was able To try something new from their limited edition me I. The cinnamon chip pancakes were amazing! I t was so good but also filling that I had extra leftover. The waiter was expedient in his service and polite, no issues. Order came in without errors and accurate!

Was there again recently and food is still awesome! Service was great again and the price isn't too bad.

Stopped by over the weekend because another popular brunch spot down the street had a 1.5 hour wait. It's a chain, so we didn't expect to be Wow-ed away and I'd say it fit the bill.As far as food, there is plenty of choose from. We ordered one of the hash skillets and an eggs Benedict with salmon. The food was prepared quickly, thought the eggs Benedict portions were tiny. I got a total of 2 tiny squares of salmon on a flatbread, which was a bit disappointing for the price.We also ordered the lemon pancakes for the table. What was particularly unsettling (and the reason for the 3 star review) is that underneath the pancakes was a piece of leftover, overcooked ham. As someone who doesn't eat pork, this really grossed me out. It doesn't seem like do a good job cleaning skillets between dishes, so others old food gets put on your plate too. Overall, this place is okay if you're in a pinch but there's a reason other places are busier!

First time ever going to this location. I went here for my father's 64th birthday. The service was great. The first watch place that i went to wasn't busy at all. There were 3 people in their. It's a holiday weekend too. That was a big shocker to me. I liked the food for the most part. I got a yogurt sunrize gronal bowl. I don't know why they call that it, but it's good protein. Hey, I am not complaining. I also had a salad I don't remember what they called that. I had the Breadstick it was a little dry. That was the only negative.

Today I went to breakfast and the person who didn't attend to the table had a terrible attitude.

The hostess was not with the mostess. Barley said anything even when she seated us. Just not the most pleasant greeter.Coffee was Excellent. Don't know why they did not display the priceHusband had a breakfast skillet. Was hot and deliciousI had a turkey, avocado sandwich with a cup of soup. Very good soup, excellent sandwich.Will definitely come back.

Fresh farm to table breakfast items, coffee was excellent, first time at a first watch and I'll be back, my partner was also happy with the kale drink.