Primas Bakery & Boutique

If you get the chance to visit Memphis, definitely stop by this adorable bakery + boutique, not far from Beale Street, about a mile walk from the Peabody Hotel. Update: They are currently open on Mondays! Which was lucky for me as today is Monday and I had a few hours of free time. This is part-boutique, part-bakery. I am a macaron fanatic and the raspberry macaron was 100% the BEST macaron I've ever had. It was fresh, bursting with flavor, and crumbled so delicately. Thankfully they come in packs of two, so I have one more to enjoy later. I bought a few packs of macaroons, a delicious ice-cold mango green tea, a greeting card, two vinyl decals, and a perfect t-shirt: "Mental Health Matters", going to post that today to my college Senior. I got to chat a bit with one of the owners today, and she shared with me that she designs some of the cool decals and tees!! Very talented.Please support this local treasure. They ship, too! I'm only in town for a week, but I'll definitely be back for more treats!

Once you take a visit over to Primas Bakery & Boutique and learn the brief history behind the name, you can't help but to fall in love with this place! The design is funky, chic, eclectic and fun! It's really the best of both worlds and an awesome concept! Word to these ladies! I sampled the key lime tart and the lemon bar! Delish!!!! Support these ladies before National Women's Month is out!

It was just way, way too sweet for us. Sweet can't be the main taste, ya know. But hey, opinions vary. You may just wanna check this one out for yourself.

So... this may be my shortest review ever. Long story short.... the place is very... eclectic. Clothes are in the front with a tiny section of baked goods in the back. Didn't see the Baker when I arrived and they had almost as much day old items that they were selling for cheaper prices than the baked goods that were made the day of. Strawberry cake wasn't very good and the chocolate pound cake lacked moisture. It's really sad because their presentations are amazing but the goods lack in flavor. I guess places like nothing bunt cake and things make it hard to compete in the baked goods market.... but come on.

Came here for the Donut Tasting Event (June 8) with some friends and we had a good time! The Boutique is really cute and had some amazing pieces. We were served 4 different donuts (Carrot Cake, Funfetti, Lemon Blueberry, and Almond Joy) and complimentary coffee, water, or Brunch Punch. The donuts were really tasty and decorated beautifully! The Brunch Punch was just right to go along with the donuts. I will definitely return to try out their other sweets and to do a little shopping in the Boutique!

ROCKSTAR!!We love this place. It's a neat fusion of southwestern/Latin fashion and home goods combined with a artisan pastry shop.They have fresh-baked pastries including French macarons, petit fours, and madeleines with coffee from a local toaster, Vice and Virtue. The store is squeezed into an older part of Main Street which has experienced a recent resurgence. It has an inviting atmosphere with an eclectic decor. They have free WI-FI which morning commuters utilize frequently.

Looks so pretty！！！！！Taste was ok. It's good for birthday, anniversary etc....！！！It's really sweet.

Yummy & beautiful baked goods all around! My kids loved everything I got from them! The owner is really sweet & helpful as well! We will definitely go back!

Best local bakery in town. Their macarons are to die for and Rachel is so great to work with on any custom order.

Love their cookie cakes!! This one is a double layer shortbread cookie cake... also their icing is the best! I asked for their blackberry icing that they offer on their summer seasonal blackberry cake and they did it no problem! The owners are so sweet, too!