Jaroco Market

I've been going here since I moved to golden hill. They have a huge selection of liquor & beer. Good selection of wine. Lots of non alcoholic options and snacks, ass well as house hold items you may need in a pinch. What I really appreciate is the water fill station they have in their parking lot. It's pretty obvious that this is family owned and they clearly work very hard which I want to acknowledge as well. That felt important to add some I see people calling the clerks rude.They are not rude in any way that I've experienced.. coming from NYC & being exposed to many cultures, it is very clear that the way they carry themselves is pure and similar to their middle eastern culture, which is just stern and to the point. Californians are accustomed to associating kindness with someone forcing a fake nice persona. They are people too, which means they are very much allowed to have bad days without acting excited every-time someone walks into their store.. because let's be real, no one is that excited that you came in to their store buy a few drinks..

This is my favorite liquor store in San Diego. I've been coming here since I was 7 years old. Needless to say maybe the owners changed but I remember Ernie back in the day and he had all the kids or families pictures of people in the neighborhood. We grew up on B Street so we were here all the time.

Good stuff and clean i would go again considering they have 3 freezers full of ice cream.

Went inside to buy some food at the thai restaurant, and the convenient store is great. Best of yet, I met Mike, who assumed was the owner but he was giving me advice on where to eat, what places to visits (since I'm not from Cali). There's an atm, there liquor, and I even bought California hats for less than $6!!! I almost paid $15 at another tourist place

Being a cashier at a market store is not difficult. You serve customers, run transactions, and you go home. You don't comment on a customer's appearance with harsh degrading words for absolutely NO reason at all. Even if you did not personally find it rude or give much thought into it. A person like that should not be considered an essential worker and get paid when there are others who can probably perform excellent customer service (a.k.a being a decent human being) and deserve that pay. Hope there's action taken into this situation and this f*cker of a cashier gets fired considering there's a lot more dirt on this place.

The homies Sam and Brady always took care of me for the two years I lived in Golden Hill (I'd review the neighborhood if I could, because I love it--I only left because none of your business). They might come across rough, but they've come a long way to make a living in San Diego--a long way.Remember that.At liquor stores, the key is to be a good patron and show respect. This includes: knowing when to open your mouth and when to let things unfold on their own; understanding that liquor store clerks see a lot of claptrap day in, day out--a lot; and, of course, spending a lot of money on booze.These, my friends, are the Three Liquor Store Commandments.On to the hacks, then. Jaroco has the best price I've found on a fifth of Buffalo Trace or Wild Turkey, my spirits of choice. Go to the back refrigerator for the 2/$5 Redhook Longhammer IPA/ESB deal. Nag Champa up front alongside a pretty good selection of candies and chocolates. And though I don't often drink champagne, I like to buy quality when I do--Jaroco has a good selection of Moet bottles, among others. Limes are usually on the house for regulars.One thing: the ATM outside has a brain of its own, sometimes withdraws into itself and refuses to give you cash (I know you need cash for Luigi's across the street).

Today at 4:00pm I went into Jaroco to get a couple drinks after leaving the Hospital with my sick brother. I grabbed a 20 out of my purse and ran in real quick. I picked out two sodas and headed up to the register to pay. When the cashier handed me my change I was surprised as he only gave me 55cents. I looked at him and said Sir can I please get the rest of my change. He responded no you gave me a $5. I thought there's no way I was just Looking at the $20 in my hand! He said call back Monday and you can ask to look at the video camera.I walked out to the car and looked in my purse for the $20 cause I thought well shoot maybe I messed up. No $20 in there. I walked back in a politely asked if he could check his register for a $20 in the $5 tray or for a $20 in the tray that is slightly ripped at the top and a tad damp since I washed it that day. He refused to look! Then I asked for the number to call back and when. He gave me a card angrily and said well the owner isn't in until Wednesday! But he had just told me to call Monday! I asked for the owners name or who to talk to but he refused to give it to me.The cashier was so rude. I live all the way in East County and was only in that area to take my brother to the naval hospital! So now I have to drive all the way down there to get my other $15. I'm definitely following up with this cause I can't stand when people take advantage of others!

It's a liquor store and that's about it. I mean, it is a pretty nice one but a liquor store none the less.Pretty good wine selection but I usually just swing by this place for the two Zico waters for $2 on my way to the office. The guy working is always really nice but I ALWAYS seem to show up when they are getting booze delivered from their supplier so I have waited longer than I should have at times. Can't knock them for that I suppose. The prices are about on par with what you would expect to pay from a liquor store so don't expect a great deal on daddy's cough syrup.After a few slices from Luigi's swing by Jaroco and grab yourself a tall boy or two before heading home to watch Ferris Beuller's day off.

Place is dirty, drinks have dust on them, cashier is incredibly rude and disrespectful person, no need to be so angry and condescending to others all the time, I will never be returning and urging all others that live in the area to take your business elsewhere !

Wine is always corked. It happens to me more then once. Cashier are rude and disrespectful. Specially the bold short man. Always argue and make you feel you shouldn't never get in the store. Go to Krisp, they have much better selection of drinks anyway.