Mercantile 37

Amazing place for breakfast/lunch and shopping! I met my family there for lunch and had literally the best chicken salad sandwich I've ever had. Coffee was pretty good. The shop inside was also full of amazing goods from the area and it was so fun to see! Great place for unique gifts. Highly recommend checking this place out!

Have completely enjoyed this place. They have carefully selected quality work from real Indiana craftsmen to stock their store. Eclectic and current at the same time. The garden shop is being prepared for next weekend.... Just in time for Mothers Day. Couple that with custom hardware to build your own live edged tables (see upstairs)! Product is well priced for quality. We enjoyed both a ham sandwich and a veggie wrap for lunch. See photos. Both very tasty. everyone we spoke with was very friendly and helpful. If you visit don't walk by the pottery quickly. The colors and feel are wonderful. So nice to find such talent so close to home!

We came here for lunch and it was so delicious! Everything is local and so tasty. They have a coffee shop, sandwiches, breakfast sandwiches, and some desserts. We got the roast beef sandwich (SO good!), the veggie sandwich, and a grilled cheese. Everything was amazing. We also got some fresh tomatoes to take home. They sell local produce, milk, cheese, and some other goodies. They also have a store connected where they sell local and handmade products. Everyone was so nice!

This epitomizes country hospitality with friendly service, generous portions, and kind customers. The store offers interesting wares and repurposed historic items. Take a back road to this beautiful and historic building. Worth a visit!

What a beautiful place. I came in wanting to check out the decor and furniture. The quality is wonderful. The custom made bar stools and tables are ones that would be passed down for generations. The parking lot is large and you can tell they must get really busy. There is a wonderful cafe. You order at the counter. Coffee and sandwiches seem to be the big sellers. There are several picnic tables outside to eat at or you can eat in the cafe.

Mercantile 37, is a family run studio and showroom that sits just off SR 37 about 15 minutes north of Noblesville in an 80 yr old historic building. Originally an inn then a restaurant called "Wheelers", which is also the name of the onsite Cafe, it houses custom made tables / furniture, lighting fixtures and pottery made by owner father and son duo JR and Nick. It is full of vintage, rustic industrial and modern homegoods. Everything about M37 boasts customer service, quality craftsmanship and supporting local, including local fresh ingredients for the Cafe and with dozens of local artesians making custom home goods, gifts and decor such as candles, wall art, jewelry on display as well. Worth the trip and plenty of onsite parking. Note: Hours of operation areTues by appointment only Wed-Thur 9am-5pmFri -Sat 9am-6pmSun-Mon Closed

Ya know when someone says located in BFE or Timbuktu? Well, that perfectly sums up the location of Mercantile 37. It looks as if this historical brick building sprung up out of the middle of a corn field in rural Indiana. Located technically in Atlanta, IN but across the street from the Noblesville border, Mercantile 37 is charmingly Indiana's own version of HGTV's Fixer Upper's Magnolia store in Texas. First off, I'm so glad they restored this beautiful brick building clearly was a labor of love. Part of the establishment serves as a café while the other two sections serve as a workspace and local artisan and home decor store. In the Wheeler Cafe you'll find Hoosier roasted coffee beans and espresso drinks along with local doughnuts (Rebellion Doughnuts), baked goods, breakfast and lunch sandwiches. The café also features dozens of locally made products including Popsicles, meats, cheeses, produce, and artisan goods like jams and desserts. You can find seating both inside and outside along with Wi-Fi. I look forward to future visits with my laptop working the afternoon away. In the two-story store you will find more than 70 Hoosier artisans' products ranging from goat milk lotion and tea towels to restored wooden beams and felt flowers. On the back wall they display the names and photos of all of the makers represented under one roof. I was also impressed by their large collection of Indiana made spirits for sale.During our Saturday visit in March this place was bustling with almost every parking spot in the large gravel lot filled. All of the staff we encountered were very friendly and hospitable. We were planning our return visit before we even pulled out of the driveway.

I haven't been inside this building since I was a teenager. The diner closed when I was 17, so I have been really excited to check out the new business located here. It was definitely worth the stop.They carry a little bit of everything, from upcycled items, handmade art, neon signs, handmade bath products and more. Everything seems to be from local artisans, which I really love. There's a lot to look at, as even the upstairs has some really neat stuff. There's a cafe of sorts in the back that also carries fresh, local produce and eggs and such.

Love their sandwiches, ambiance and variety of drinks (from water & variety milks to coffee and mixed drinks!)THIS is what you'll encounter: patio seating also indoor seatingMercantile merch of all sorts (Hand crafted items to clothing & customs)Small farmer's grocery (Meats, jams, fresh produce -in season)And a feel good atmosphere in which to sit down and enjoy convos over drinks or a sandwich (all served with their home made potato chips and a dill pickle spear)!For kids of all ages!And...if LIV happens to be your cashier --she's AMAZING!

Been here 5 times and I can't wait to go back again! The sandwiches are super great, check out the wood shop while you're there.