Honolua Surf Co

Needed a hat while I was at Aulani.This place was across the street and had reasonably priced items.It's small and super cold with AC on full blast. Service was excellent and I was in and out in a flash. I'll be back again when visiting this side of the island.

Every time I come here I find the cutest clothes/swimsuits and the sale associates are always so nice and helpful. They have a really good selection of "surf" brands and I typically love their store brand tanks as well. Also, yay for kama'aina discount.

I love Honolua Surf Co no matter what location I have been to there is always a nice selection. This time around I got my husband an awesome Hawaiian short and shorts you can also swim in for $85 (retail over $120). I also bought myself a quick dry swim towel. Always glad to shop at Honolua when on the islands.

Let me begin by saying that every time I'm in KoOlina, I stop in here typically due to a a sale sign or "Buy One Get One" type of sign. And, what a pity it is to receive such crappy service on the regular! The boys and girls that work here pay no attention to customers. Cellphones are more important behind the counter rather than making sales. I'd be lucky (and bet the same for you) to hear an "aloha" or "welcome" upon walking in. Not to mention, female staff is allowed to wear booty shorts here. Straight up ass cheeks hanging out. I get that the beach is across the road but it's not in the store so it's rather distasteful with kids and families shopping together. I'd rather not see booty rocking everywhere when I'm shopping for my own jiggly ass. I've never made a purchase in here despite my many attempts searching for sizes in dresses and tank tops or a new bathing suit. I think I've gotten to the point that I'll just pass by the window and not through the store anymore.

The selection was good and reasonable prices The BEST part was the service...we are staying at the Aulani resort across the street and my daughter needed a rash guard swim suit they had the most darling one but sadly it didn't fit her, they happily returned it for me right away.Would recommend shopping here!

Reminds me of a smaller Hawaiian version of Tilly's. We bought shirts there for teenage boys, 40 somethings & 70 year olds. Great variety & reasonable prices.

It's really hard to find bathing suits I actually like and that fit well, this place has both. A large variety in swimming suit gear (@ least for women didn't look @ men's stuff). Also lots of cute dresses, tops and skirts along with other accessories like Chapstick and hats. I highly recommend this shop if you're in the market for any type of beach wear.

Nice small store with a limited selection given the size. Wish they had more women's items to choose from.

Love this store. Love the other locations on Oahu as well. Always such good sales and promotions going on. Specifically this location, the two girls (Des and Tiare) who helped and greeted me were so engaging and helpful with anything I needed. They were very sweet. Des was sorting through some new bikini arrivals and happened to notice I was looking at the bikini section on the wall, and although she was busy, she was so kind and genuine to ask me if I wanted to see some of the new merchandise and I happily obliged and she started a dressing room for me. Excellent service and great staff. I felt cared for and welcome. Great beach wear. :)

Across the street from Aulani, and a few other resorts, Honolua Surf Co., has a reasonable selection of clothing, particularly swimwear. I bought a rashguard (swim shirt) here since I got tired of dealing with sun screen. All the products I saw were their own brand, but it all seemed well made and the prices were reasonable. The staff was friendly and helpful.