Honolua

Come here if you're looking for local Hawaiian wear. They had some really nice T-shirts and dresses. The prices are reasonable. They're running a special. You can get 2 tees, 1 bottom and a hat for $99. I browsed around the store and really liked their merchandise. Customer service was non existent.

Located in the heart of Waikiki on Kalakaua Avenue, the store had a 20% sale off their Honolua brand clothing (last week). Before our trip here, was somewhat familiar with the brand Lucy Love (similar to Roxy but less popular and priced a little higher too). There were a couple things that were really cute from the Lucy Love brand; dresses were about $50, tanks were about $40 (so a little higher than the beach brands). I also saw cute Honolua dresses too, priced at around $40. My husband saw a couple things (a hat, an aloha shirt) that he liked as well. Cute stuff. Better selection than T & C (sparse). It's a rectangle shaped store, that carries mens and womens clothing, along with some footwear. Seems to appeal to shoppers in the area, since the location is in the heart of Waikiki. There were several other customers besides us. The sales people are very nice and greet you right away with a smile- she also told us about the sale. Nice setup- lots of merchandise but it didn't feel cramped though. I still miss the Aloha Tower store because that's where their extreme markdowns ended up (slight damage, but an easy fix for me, since I am handy/crafty like that).

I'm surprised this place doesn't have more positive reviews. From a female perspective, they have a ton of cute tank tops on it that have the Hawaiian designs. They're not your typical "I love hawaii" shirts so it's a nice alternative if you want to get something for yourself that doesn't look super touristy. I thought all their tank tops were soft and comfortable and the colors were really bright and pretty. Also I love how they're loose and flowy (so you have to wear a cami or something underneath) and trendy looking.Great souvenir for yourself or your female friends.

Honolua is your typical surf apparel store. On par with HIC, Town & Country, Local Motion, and the rest. I like it because I like their surfer Aloha shirts. They're light and easy to take care of. Honolua started as a few small stores that you could only find on Maui, but now there are plenty more. This location is located in tourist central Waikiki. We found some relatively inexpensive t-shirts and gifts from this location. There is usually plenty of staff to help you find what you are looking for. If you're down here, you're most likely staying at a hotel, which is good. You should be already parked because there really isn't any convenient places to park down here anyway.

I'd classify them as a more upscale and expensive T&C. They have a lot of nice, dressy short sleeve and long sleeve shirts. I bought a couple from here and they ended up costing me around $30 each.

Pricey but you can find a lot of surf apparel here. They also have a nice selection of sunglasses. It was kind of dark in there, but I liked the vibe..they played surf videos which added a lot to my shopping experience.

One of my favorite surf appearl store to shop at! I make frequent stops here to check out what new stuff they have and buy enough to bring home to the mainland for friends and relatives. Targeted for both men and women. Love their aloha t-shirt short sleeve designs and their array of eye-appealing boardshorts for men. Even though this is at the heart of where all the tourists go, it's a great store to shop and browse from. Helpful staff. Way to go, keep up the good work!

Found some shirts that were not your basic stereotypical tourist shirts for Hawaii there, which was nice, but the prices were a little high. I think that they could really adjust their prices and the place would be more appealing. There was also a lot of clothing there that was not up to par where quality is concerned.

I got my dad an awesome zipper down sweatshirt (no hood) here but it was more so because the selection of stuff on Kalakaua Ave. wasn't that great to begin with. Most of the stores you can find on mainland and to find something particularly Hawaiian without looking too much like a dollar store souvenir is hard. The sweatshirt was in good taste but a lot of their stuff wasn't.

Ugh, they sell you defective clothing then won't swap it out when you bring it back. Plenty of other good brands around.