Butterfield Trail Mix
The entrance to Heaven
See all this red and green? Get your gifting game on :D!
Colorful T-shirts and ready-wrapped holiday gift sets :D !
Tasty and yummy holiday gift sets galore :D !
Cool mugs, bags, hats and other unique gift items :D !
Custom gift for a corporate client. We have multiple customization options!
Beautiful holiday gift sets at the "So El Paso" store :D !
Thoughtful and meaningful posters at "So El Paso" :D !
Cool gadgets and yummy snacks/candies :) !
Cool stickers, including the super cool "Buy El Paso: Support" local stickers to support "Small Business Saturdays" :) !
Build a Box - Large
Fun realtor closing gift. She brought the cutting board and we filled it with So El Paso goodies!
Who feels like having a margarita now ;) ?
Mexican spice Cocoa Pecans
New So El Paso Store Front
Didn't try this, but fam'll tell me if it's good.
Welcome Home Gift Basket
Hot Salsa
Taco-tastic shirts for kids and onesies for babies :) !
OMG SUCH PERSONAL CARE
Medium Salsa Super Tasty
Dark Chocolate Pecans
Churro Cookies
Michelle L.
Dec 2, 2023
This super cute El Paso snack and souvenir gift shop was one of my last stops in Texas before heading home to CA :) ! It really is such a gem tucked away in the city in a very humble and simple outdoor shopping center, but certainly worth stopping by :) ! I had Googled the best souvenir shops close to my hotel and "So El Paso" popped up on my search ! I am so glad I stopped by here because they truly have some of the most thoughtful and meaningful gifts you can give anyone, whether you are a local to the area :) ! Or whether you're like me - a tourist who wants to bring back something thoughtful and meaningful to family and friends back home in CA :) ! I specifically wanted quality souvenirs that are really unique to the area or region :D ! I met the owner and also one of her employees :) ! Both of them were really friendly and warm ! The owner told me that she is originally from El Paso, but had lived in the San Francisco Bay Area for about 20 years before coming back to El Paso :) ! If I had heard correctly, I believe her employee told me that this store has been open since 2020. I purchased some Mexican candied cocoa pecans, some churro cookies, and some margarita powder mixes :D ! I purchased some Mexican spice cocoa pecans, some churro cookies, and some margarita powder mixes :D ! So far, I have only tasted the Mexican spice cocoa pecans, which are delicious :) ! I haven't tried the churro cookies and the margarita mixes yet :) ! But I plan to gift some of these to family and friends :) ! They also have nice holiday gift sets that are beautifully wrapped and ready to gift :D ! When I was shopping there yesterday, there was a customer there who seemed to be ordering in bulk for a group of people :) ! She was carefully choosing items to purchase as she was conversing with the owner :) ! So for sure, these are wonderful items you can gift to individuals or huge groups :D ! I wll definitely be back the next time I visit the west side in El Paso :) ! The owner and her employee really go the extra mile to take care of you and your needs :D !
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Deana C.
Aug 15, 2022
OMG SUCH PERSONAL CARE!! If I could give them 100 stars I would!!! The staff asked me who I was shopping for and what would they like. They they pointed out what they had on sale.... not overly marked up like most places... plus I got a super veterans discount!And take a look at the personal gift wrapping for my kiddo in their fav color!!!!
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Theresa R.
Feb 13, 2022
So El Paso is a great spot to find gifts or rack up souvenirs! After just moving here, I spent weeks looking for the El Paso Strong t-shirt and here I finally found it! The sweet lady behind the counter, Kelly, was so friendly to us and welcomed us to the area. She also told us the history behind El Paso Strong. I love to see the pride the locals have in this city.This store also has a wide selection of fun items from magnets to Mexican skulls, as well as great salsa and sweets. We will definitely take family here when they visit!
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Tom H.
Mar 12, 2017
I attended a One Million Cups event and I won a bag of chips and salsa from So El Paso. I thought they would taste similar to the salsa I've had here locally but I was dead wrong. The salsa and chips were much better. They were s ok good that my family finished the bag in a few days. Now I need to go and buy some more. After I found out that the chips, salsa and other items are found at this location as well as Whole Foods on Mesa and other locations, you have several options to try this out. I highly recommend trying this out and make it part of your meals at home.
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Amber G.
Jul 14, 2022
Cute shop. Slightly limited on items but had exactly what we needed! A cute onesie for my nephew.
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Tanya Y.
Nov 11, 2016
I was on a quest to find a handful of the most El Paso things I could possibly find and surprisingly that is actually a pretty daunting task. It wasn't enough that it had to be made locally, but I also wanted it to represent El Paso in a way that was more than a t-shirt or religious crucifix. And So El Paso definitely has locally made El Paso t-shirts and crucifixes, but they also have so much more. Like so much more.I gave the room the twice over because I didn't want to miss anything, but somehow the woman working was able to point out something new to me every minute or so. The big appeal for me was the Jalapeno Pecan brittle which is locally made, but come on... Jalapeno. Pecan. Brittle. Sounds crazy, tastes delicious, and is the epitome of El Paso flavor favorites. And yes, I tasted it in the store because they also offer samples.I also picked up some bags of their Picks Up Popcorn (orange and blue kettle corn), El Paso wine stoppers, fancy boot key chains, and tequila lollipops. The tequila lollipops are a game changer. Not only are they tequila lollipops, but they also have a real worm inside... say what?! Too cool.I love that they have a variety of items and every time you look at one you can't help but think "That's so El Paso". There's a lot in there that can be appealing for the day to day shopper (like their salsas and the popcorn) and it's a perfect stop for anyone looking to get someone a gift. The pricing was great and it's all locally made in the area. Also they gift wrap!
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Liz M.
Apr 17, 2021
Lady at the counter was hella nice and welcoming. They also have a few items for you to sample such as salsa, nuts and candy. My friend and I were able to scoop up a few items before heading to the airport. My favorite was the Jalapeño pecan brittle. Sweet with a punch you will feel immediately but it's not overbearing. If you're into sweet and spicy you will love it! The place is reasonably priced and is also following CDC guidelines.
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Jessica K.
Oct 29, 2020
What a super cute shop! They had a lot of snacks available which is fun. I bought coffee and loved it. The souvenir type items weren't my style but they were still nice to browse. It's very colorful in here which has a rich El Paso charm. The owner was an absolute doll and gave us lots of local recommendations for things to and places to go! If you see the brittle, buy the brittle.
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Sarah W.
Feb 26, 2020
A wonderful store for El Paso souvenirs and local pride! I loved the variety of hats, shirts/sweatshirts, postcards,magnets, shot glasses, sugar skulls, snacks, and WAY more they had to offer. The best part though was the salesclerk Kelly. She truly loves her city and her town and it shows! Come here for great buys, good snacks, great suggestions, and everything El Paso!
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Molly D.
Jul 28, 2018
This El Paso souvenir shop is awesome! Yes, it's small, but it has all kinds of items for El Pasoans like myself who have moved away or for friends and family of those just visiting! They have a decent selection of t-shirts including the El Paso Chihuahuas (minor league baseball team), magnets, mugs, local art, So El Paso branded snacks, candy, shot glasses, and more. Staff was friendly and helped us look for items. Come here, support this local business, and don't bother with the cheesy souvenir stores at the airport.
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