Pershing East

Stumbled into this coffee shop the other day when strolling around my new neighborhood. I wfh and ended up staying for a few hours and really enjoyed the vibe/aesthetic. I read the below comments about this previously being a well known local gem - Greater Goods, I definitely understand the sentiment as I've had a similar experience.Being new to the area, the coffee has been great, haven't had any issues w service, phenomenal place to bring a laptop and work; will definitely be coming back often.

I have mixed feelings on Pershing East. The coffee was great and the pastry I had was yummy. The shop is not very cozy, more industrial and minimal vibes.I was disappointed by their service and hospitality, or the lack thereof. My friend and I were standing near the counter chatting among ourselves about the menu for several minutes and we received no "hello" or "welcome" to the shop. It wasn't busy, there was no one in line and the staff were not busy making drinks or food. We stood there for about 3 minutes contemplating their offerings yet no attempt made from the staff to engage with us. I expected a simple "hello" or "how are you?" or "welcome". Not even an attempt to showcase or inform us of their offerings. What a turn off! I won't return.

Pershing East is a coffee shop that's part of share spaced with the bistro PRANZO. Let me tell you, this collab works. Pershing East boasts some of the finest coffee around. Nothing beats pairing a yummy iced coffee with a sandwich for lunch, or a pastry for brekkie.I dig the welcoming environment.

Not quite the same as when it was Greater Goods but they have more food options now. Annoying that they don't update holiday hours online though. The automated messages on the phone re: hours are incorrect too.

Beautiful coffee shop with fun vegan tacos. Spacious and dog friendly, indoor and outdoor seating.Staff is kind. Interesting selection of drip coffee, great for groups, both small and large.

Had to opportunity to visit Pershing East since taking over and it was an absolute dream. From what looks like an open hangar from the outside, within rests a beautifully decorated coffee shop. The nook in the back is so damn cute and perfect if you're needing a reading spot. You'll find plenty of seating area including a community table towards the back perfect to mimic as a standing desk. From baked goods to a few key savory items, Pershing East has you covered if you arrive in need of a nibble. The coffee used here was really smooth, but my fave moment was their variety of in-house syrups.The team here is so sweet and very open to helping you select your choice coffee or drink. I was moved to try their gingerbread spiced iced latte with oat milk, holy crap was it smooth and enjoyable. So much so I had to order a second one.No need to worry about parking as they have their own parking lot!

Ownership of the space has indeed changed; however I can easily say that the quality of coffee is still entirely the same (still exclusively locally roasted by Greater Goods with baristas who are equal parts friendly and coffee-nerdy) and their new lunch sandwiches that their in-house chef makes are SO good (the Pinocchio is a stand out for me with it's slightly sweet pistachio butter and salty/savory flavors).I've heard tale that there's even the intent to start having a couple beers and wine in the near future so this might also have to become a later afternoon hang for me as well!

This location is spectacular for a WFH coffee shop that has ample parking, food and coffee for you to camp out for a few hours. There's outlets in the seats which is a game changer. I would add this to your rotation of coffee shops to work from if I were you :)

First visit to Pershing East since they replaced Greater Goods in this location! It is a great spot for a morning latte if you're in the area. I still get sticker shocked when I purchase a latte. All in all, I paid $7.71 for my 12oz vanilla latte with almond milk. I bet that's the current going rate for a 12 oz specialty coffee but an investment I can't do daily. It's delicious though.Service was quick and the space was open and beautiful. The hanging artworks (on sale) are a good touch to the ambiance too!

For context, this cafe USED to be Greater Goods storefront coffee shop and was an absolute favorite and popular in the Holly neighborhood - it always had a line, no matter the time of day. We live walking-distance away and have been going for over 5 years. Previously great coffee/featured flavors/local food BUT what kept you coming back were the amazing staff. And a bonus of the owners being generous in supporting local orgs/nonprofits.Recently the private social club Pershing bought the cafe and while they still carry GG beans and some of the lattes are similar, the vibe, customer service, pricing and food menu is different. The neighborhood chat group has a weekly disgruntled update of this price went up or this thing is now off the menu.People: Many of our beloved baristas, who know all the neighbors, our nicknames, pets, coffee orders, etc. have moved on as business and management changed -- only a few gems remain. I had the rudest encounter I've ever experienced in Austin the last time I chose to go there with one of the newish staffers; it was morning on Sunday March 25th when I walked into an empty cafe (unheard of pre-Pershing) -- I've been sitting on this review trying to cool down ever since. I had to walk out without buying anything.Pricing: New ownership has hiked the prices. A flavored latte will run you upward to $9 now if you tip at least a $1. Even subbing Oat for 2 Tbsp of milk in a Cafe Ole will run you the full latte upcharge of $1.Food: There is an in-house chef but the selections are not desirable. They do still carry Sour Duck pastries which is a good thing.Ambiance: They took out the learning space and put up a "Members Only" sign, closing half the cafe to Pershing Social Club members - adding the exclusivity vibe they strive for. Before you could enjoy a premium cup of coffee with people who knew coffee but didn't make you feel like an idiot if you didn't ... You could buy a quality latte but feel good that part of your purchase went to a good cause.In fairness - the Pros: The space still is a light and pretty cafe that is super instagrammable if that is your thing. There's a lot more open seats now if you choose to patron. If you didn't know it before and you're ok with elevated pricing, you may not notice a difference. They have started working with Vegan Nom to sell their Tacos which are a Holly neighborhood brand! There is ample parking and open most of the day if you want to work.We no longer go here and decided to give our money elsewhere - there are so many amazing coffee spots within walking distance.